If you want your business to last, you need to take the time to invest in it with your own money or with extra finance. These 3 key investments in your business can all be done ‘cheaply’, but do them right, and you’ll be amazed how quickly you find yourself miles ahead of the competition.
The 24/7 sales team you don’t have to pay
Many companies treat their website as a box-ticking exercise. Do things right, however, and your website can act as your sales team and customer service team all in one, generating new sales and leads 24/7, all year round. Building a good website from scratch costs money, so if you don’t have capital, it may require you to take out business finance. However, if you understand that your web presence is an asset and treat it as such, the upfront cost can continue to contribute to your bottom line for years to come, without you having to lift a finger.
Using the best software & equipment can pay you back
Why do the top businesses insist on only using the latest, cutting-edge software and equipment? The obvious answer is that you can use it to produce better results for your clients and customers. But there’s more to this. It’s not just about the process; it’s about how you promote yourself. You’re demonstrating to your clients that you don’t compromise on your standards. This way, you’re more likely to attract high-quality clients and customers who have the finances to pay for the best services. So, in turn, the higher investment can pay off for a long time to come.
Response is the only metric that matters
It’s remarkable how many businesses are not aware of whether any of their marketing efforts really work. Unfortunately, the internet has seen hundreds of so-called ‘specialist’ agencies spring up, all of whom are happy to hoover up clients for their ‘cheaper’ services, despite not having the ability to generate results. These agencies will focus on ‘productivity’ metrics, like how many posts they’ve added, or how much content they’ve produced. The agencies who can prove their sales figures are always the most expensive. They can charge more because they make a genuine difference to their clients, which makes them worth the investment. Focus on sales as the only metric that matters. This will be a bigger upfront investment in your business, but it will make a tremendous difference to your revenue in future.
Small business investment – where to find out more
If you’re looking for a finance broker you can trust, get in touch with Tower Leasing today. Or read more about the business finance options we can offer you, to help you invest in your small business.