Standing out from the competition is an essential component of small business growth. There are many ways to make your startup business stand out from the competition. If you want to be successful, it’s worth investing the time and effort to differentiate yourself.
Here are three simple ways you can do just that.
Exemplary customer service
Your customers are the backbone of your business. Without them, you’ll cease to trade. It’s as simple as that. It’s beyond important, then, that you are seen to make the effort to provide them with levels of customer service they can’t experience anywhere else.
You should be constantly examining every stage of the purchase process to see where improvements could be made. If you don’t have a wide enough selection of stock, you’re prone to putting customer complaints/questions on the back burner, or you have long queues – you’re not going to encourage customer loyalty.
Engage with all feedback
It can be difficult, but you should at every opportunity seek to engage with your customers. That includes customers who have a problem with your service, particularly. If you’re seen to politely and actively discuss issues with customers and work to a resolution, that will do wonders for your brand appeal.
Many businesses will do anything they can to avoid blame. If there’s any way they can wriggle out of responsibility for something going wrong, they will. If you make a mistake and you own it, however, then take steps to put it right, you’ll be noticed for it.
Be honest about yourself
Customers can spot business double-speak a mile away. And, it won’t surprise you, they don’t respond well to it. You’re far more likely to carve out a positive image for yourself if you’re known to be blunt and totally honest about the products/services you offer.
Don’t be rude, don’t take it too far and degrade your own stock – but put yourself in the shoes of someone browsing what you have for sale. What are the key things they want to know about the product and the purchase? Then, tell them the answers, truthfully.
Make your startup stand out – where to find out more
If you want to give your startup business a great chance of success, talk to us about how we can help with business finance for asset purchase, cash flow or business expansion.
Or contact us to discuss your new startup business requirements.
Image: Eine Frau hält eine Tasse Kaffee in beiden Händen über dem Schreibtisch by verchmarco licensed under Creative commons 4