Before you even get to launch your new start-up, it’s vital to know who the successes in your sector are. There were 665,495 new start-ups founded between 2019 and 2020 – which is more than one new start-up every minute. With so many new start-ups appearing in Britain every hour, how many are succeeding? Not enough. The key is to make yours stand out before you consider launching. But how do you achieve that?
Make sure you’re marketing yourself as unique and new
With so many start-ups in the UK alone, it’s doubtless that someone else has probably already had your idea. The trick is spinning it in a new light.
For example, there are thousands of new coffee shops clamouring for a spot as an established company in Britain. But if your coffee shop could bring something new, it would stand a better chance than the rest. Perhaps, for example, your coffee shop could offer a tarot reading with a coffee or let customers combine their own beans.
Build yourself a strong online reputation
Social media is everything nowadays. To build yours, it’s vital to research each individual platform and decide which ones will work best for you. Instagram and Linkedin are the most popular for start-ups but require constant posting and monitoring.
Get familiar with your platforms. Post about your journey, behind the scenes, your philanthropic ventures, and your customer’s reviews. Make your start-up desirable.
Know your finances and demonstrate yourself as a gameplayer
It’s vital to show to other industry professionals and businesses that you’ve done your research and you know what you’re doing. The best way to attract a prominent venture capitalist or other investors is by demonstrating that you’re a reliable bet. You can do this by getting in touch with trustworthy companies like Tower Leasing.
Tower Leasing provide straightforward lease finance to companies wishing to lease assets and equipment, offering advice to SME businesses in regards to finance, funding equipment purchases, and all other types of funding that SMEs may need.
Making your start-up stand out – find out more
Established since 1989, Tower Leasing Ltd is a funder with the support of brokerage facilities which enable companies across the UK to acquire much needed capital equipment through leasing. We create the opportunity for businesses to manage their cash flow whilst being able to secure the latest assets and technology which enables our customers to stay competitive within the market. Our services also provide the capability to deliver additional funding to support your business growth with our wide range of finance solutions. Listed 60 in THAMES VALLEY 100 SME GROWTH 2021.
To make your start-up stand out, get in touch today for more information. Or read our guide, What can be financed? on our website.
Image by: Erik_Lucatero via Pixabay
