Case Study – Asset Finance

Managing cash flow and tax efficiency with a finance solution


Pidcock Motorcycles is an approved franchise dealership for BMW, Ducati and Triumph motorcycles with three showrooms serving Nottinghamshire, Derbyshire and Leicestershire. Alongside motorcycle sales, they also stock clothing brands, accessories, helmets and much more.

Funding Requirement

Tower Leasing’s account manager Rishi Pancholi worked with Pidcock Motorcycles to discuss a new business project they were looking to invest in. After discussing the different options of finance, they started to appreciate how a commercial finance broker such as Tower can add value to their business alongside the traditional routes of finance such as the high street banks.

The customer secured a new location in order to re-locate their old showroom. This was based on a major road which would increase retail space, brand awareness and customer footfall.

During this exciting time of seizing the right opportunity at the right time, they were able to manage their cash flow to ensure contractors and suppliers are paid on time to complete the project for their grand opening, ready for their peak spring/summer season. Tower arranged three separate credit facilities to shop fit out the showroom which consisted of new furniture, fixtures and fittings, shop signage and eco-friendly LED lighting.


Pidcock Motorcycles are now open for business at their new showroom and pleased with the services of Tower Leasing’s account manager and underwriting team. Tower went above and beyond to build a solid rationale with the funders to fully understand the context of the deal.

As a result of the credit facilities arranged, Pidcock Motorcycles were able to manage their cash flow and tax efficiencies better, allowing the business to purchase more stock for the new showroom.

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